“This is a key piece of transportation equity, and a way to grow loyalty among riders at time when residents are looking for alternative transportation options.”īorn in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side. “I’m glad to see MCTS removing cost barriers and improving the transit experience for riders,” said Milwaukee County Executive David Crowley. More information on the changes and programs can be found at /WisGo. Full details and signup can be found at /Community. Virtual sessions explaining the program are slated for March 16, March 25 and April 6. “We are always looking at ways to enhance the rider experience and introducing Milwaukee to a more regional and national travel planning system is not only going to do that but make it easier for new riders to try public transit.” With WisGo’s account-based system, riders get access to the best price through fare capping, a simpler fare structure, and the convenience of multiple ways to pay,” said Interim Managing Director Denise Wandke on Monday. “Milwaukee County deserves what transit-savvy cities around the globe offer: a flexible, easy-to-use fare collection system. The cards will be sold (and can be reloaded) at more than 100 area retailers. The WisGo structure will launch fully in April with the issuance of WisGo cards joining the Umo app. This means no more daily, weekly or monthly bus passes. The onboard validators can see how many times a rider has paid a fare and automatically deducts the lowest amount owed. There will also be weekly ($19.50 and $11) and monthly caps ($72 and $32). The new fare structure will be $2 per ride for regular fare riders with $4 daily cap, and $1 per ride for reduced fare riders – seniors, kids ages 6-11, and those with a qualifying disability – with a $2 cap. This will allow for fare-capping to begin for these users. The new system will roll out over a couple months, with the transition beginning on April 1.įirst, in March, MCTS will add validators on its buses for Umo mobile app users that will allow riders to store value on their apps. Milwaukee County has announced that it is launching a new WisGo fare collection system in April and it with it will come a cap on daily fares for riders.
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